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The Bridge Direct Introduces New WWE Figures with Construction Toys

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Dec. 8th 2013

Mattel's WWE line is their most reliable presence in retail toy aisles, but they've got some new competition in the world of WWE action figures thanks to The Bridge Direct's entry into the construction toys arena with the new WWE Stackdown line and its accompanying minifigures. 

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Mattel at San Diego Comic Con 2013 [SDCC 2013]

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July 20th 2013

San Diego Comic Con is always full of fascinating sights and sounds. Mattel has been kind enough to provide an inside look at the convention for those of us who couldn't make it to San Diego this week. You won't want to miss this closer look at their newest reveals. 

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MattyCollector.com April Sale Details

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March 7th 2013

Every month means the addition of new items to Mattel's online store for collectors, MattyCollector.com, and this week the company announced details for the site's upcoming April sale. 

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WWE at Toy Fair 2013 [NYTF 2013]

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Feb. 20th 2013

A lot of collectors probably don't realize just how big the wrestling market is in the action figure industry. The figures take up huge swaths of toy aisles across the world, and took up a huge chunk of Mattel's display room at Toy Fair 2013. 

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Weekly Toy Report: Toy Fair Finds [NYTF 2013]

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Feb. 18th 2013

The one primary difference between Toy Fair and a more standard fan convention is that it's actually surprisingly difficult to bring toys back home with you. Nothing at Toy Fair is for sale! But thankfully a few wise companies sent this lucky writer home with a few plastic mementos.

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New Sales and Official Updates From Mattel [NYTF 2013]

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Feb. 11th 2013

I've already filled you in on most of the important news from Mattel's collector event, but earlier today they released an official update with details on every single collector line and posted a pair of new sales on MattyCollector.com. 

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News from Mattel's Collector Night [NYTF 2013]

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Feb. 11th 2013

Mattel's Collector Night event always attracts a horde of collectors, bloggers, and buyers, and Toy Fair 2013 was no exception. I braved the march to Castle Grayskull to return with important updates on all the Mattel collector brands. 

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