Today is the final day to sign up for the MattyCollector.com subscriptions, and it looks like they all might need your support to be successful.
In case you haven't been paying attention for the last couple years, Mattel has been running subscription programs for its DC Comics and Masters of the Universe collector lines. In order for these subscriptions to actually come to fruition, a certain number of collectors have to subscribe and ensure the popularity of the line. For the past few weeks Mattel has opened sign ups for the Club Infinite Earths and Club Eternia subscriptions, and today is the final day to promise your support.
As it currently stands, both the Masters of the Universe Classics and DC Comics 6-inch collector lines we've known for more than five years will be coming to an end today. These are two of the marquee lines that have driven the action figure market for half a decade, and they could more or less vanish at the end of the day without enough subscribers. You can see that Club Infinite Earths will almost definitely fail with only 51% of the needed subscribers, and Masters of the Universe Classics might barely make it with 84% of its necessary total accounted for on the final day.
It will certainly be a somber day if either of these lines fail, but it might just be their time if that's their ultimate fate. Folks like me wish both lines were supported until every last character was squeezed out of them. That said, I don't think it's fair for Mattel or any other collectors to blame anyone for not subscribing. It's a lot to ask of fans, and it's a terrible model for running a toyline. No one should be held hostage for the figures they want and love. This post is meant as a reminder to those who may be putting it off, not as a way to beg others for a hesitant pledge.
Today will decide the fate of two incredibly historic and once-in-a-lifetime toylines, so don't wait any longer to pledge your support and subscribe now.