Mattel Asks for Support With Looks at Modulok and Doomsday

Aug. 10th 2013

Mattel is desperately seeking additional support for their 2014 Club Infinite Earths and Club Eternia subscription programs, and they've just revealed a pair of closer looks at some of the lines' most anticipated figures in order to boost excitement levels. 

Although they're billed as "closer looks", both figures addressed in these updates from Mattel are really more like "teasers". You won't learn a lot, but there's a little something to take away for fans of both Masters of the Universe and DC Comics. Up first is a video detailing the potential Doomsday figures that will be released upon the succes of Club Infinite Earths.  

It would've been great if someone had thought to zoom in on the figures. It's hard to get a great sense of what we're getting for our money when relying on distant blurry blobs, but then again, what do I know about marketing a toyline? I'm sure most of us would rather look at Soctt Neitlich anyway! The one thing we can glean from this video is the size of Doomsday. He's big. Really big, and I love big figures. It's almost hilarious how much larger he is than the previous DC Super Heroes Doomsday, and it's wonderful. I really want this figure in my collection, and I'm compelled enough to support the subscription. But since it's at only 26% of the needed supporters currently, I don't have much hope. 

Mattel also released more information about the Masters of the Universe Classics Modulok and his numerous configurations. Check out that update and the accompanying photos below. 

Toy Fans,

You know how we said you’ll be getting a lot of bang for your buck in the upcoming subscriptions? Well, we just got our first look at some of the artwork for the new Masters of the Universe® Classics Modulok™ figure, and we’re getting even more stoked for the 2014 lineup…

Modulok™ was a huge hit in 1985, and as we start our wrap-up of vintage characters, we knew he’d be at the top of the list. Set to ship in February, 2014, the new Modulok™ figure will come in a closed box with new artwork, and this Evil Beast of a Thousand Bodies™ can be positioned in a frightening number of wicked ways. We’ll have a lot more coming later, but here’s a little teaser for you.

Want to get your hands on Modulok™? He’ll only be shape shifting if the 2014 MOTUC sub goes forward. Subscriptions close on August 19 so sign up for a 2014 Club Eternia® subscription today!

–Matty

There are some terrifying builds picture up there, which is a great sign. It means the Four Horsemen really went all out with this design, allowing him to be configured in a practically infinite number of ways. I can even imagine folks seeking out multiple sets to create even more monstrous design. I'll be sticking to the standard look for my figure, but I love that no one cut corners for this incredible looking toy. 

If you haven't yet signed up for your favorite Mattel subscription, I hope these teasers helped sway you in the right direction. Although I loathe the very idea of Mattel's model, I do think it's important to keep these lines running. Call it Stockholm Syndrome if you like, but I'm not ready for these lines to end.   

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  • 7 years, 2 months ago

    If Mattel wants to create a system that would garnish more support, they need to have better subscription options. Tiered subs could be an option, i.e. 3, 6, or 9 month subs as opposed to just a year. It would open up the door to people who can't afford the 500$ + sub.

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    • 7 years, 2 months ago

      I agree, although I do like that they appear to have realized that telling the customers that it's our fault that they can't get support is not the way to get customers to support them. I've got my sub already ordered and I really do hope that they get enough support for Tier 2. I'm expecting that it will happen like last year though and all come through on the 19th. They should too.

      I love your idea of 3 6 or 9 month subs especially since I got in on exactly that level of this year's subs. I hated the first figures in the group and really didn't want the "bonus" fig, so the 8-month sub to round out the year turned out perfect. However, I'm sure they would say that it really doesn't give them what they need to create production runs.

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      • 7 years, 2 months ago

        Really good strategies guys, and no doubt a couple models Mattel should adopt. But their problems actually go much deeper. They are a corporate slow-moving giant with layers of middle managers they have to penetrate in order to make anything happen. It's almost inevitable that their overhead becomes an unbearable burden with these small volume collector lines.

        Hasbro makes it work because they're much better at supporting their brands with films, video games, and a consistent toy aisle presence in order to drive high volume. NECA and other smaller "less-corporate" manufacturers make it work because they're nimble with low overhead.

        Mattel also got in bed with Digital River, driving up the costs at the middle man level, and functionally priced themselves right out of the market despite selling figures directly to consumers and not at wholesale prices.

        If the lines survive, and I sure hope they do, it's because collectors are totally badass and devoted and awesome, bailing Mattel out once again. Mattel should never blame anyone for not supporting their lines or hold fans hostage with warnings. They should instead kneel at the feet of anyone who ever did in the first place. The collectors have kept these lines alive by being unbelievably cool, not the other way around.

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      • 7 years, 2 months ago

        I should work for Mattel. They know how to create but no marketing skills ...

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