It might be a weird headline, but it's true. Mattel has "un-canceled" the previously revealed Damian Wayne Robin figure and thrown him onto the Club Infinite Earths subscription in an attempt at a last-minute save for the line.
We saw the Damian Wayne Robin figure at Toy Fair long ago, and though Mattel already revealed his demise at retail, the tables have turned in the waning hours of the Club Infinite Earths subscription drive. In what appears to be little more than a last-ditch effort made with the only resources available to them, Mattel has now confirmed that Damian will be making his way back into the Club Infinite Earths lineup. Read all about it and see the final press shot of the figure below.
We’ve been waiting patiently while all the logistics were worked out, and now we can finally spill some news about the 2014 DCU subscription! Because you demanded it, Club Infinite Earths has added Damian Wayne to the 2014 lineup!
If the sub goes forward, the cancelled retail figure of Damian Wayne is set to join the most exciting group of figures we’ve ever offered. The son of Bruce Wayne and Talia al Ghul is scheduled to be the final figure released for the 2014 sub, joining an amazing lineup that so far includes Doomsday, ‘90s look Aquaman, Ice, and “Conner Kent” Superboy.
But there’s a catch… all of this only happens if the 2014 DCU sub goes forward. We’ve only got until August 19 to make it happen so sign up for a 2014 Club Infinite Earths subscription today!
I think it's a great figure, and I'm glad to see it being given at second chance at life. But Mattel's plot is incredibly transparent here. They are looking to drum up some last-minute support for the Club Infinite Earths line, and don't have anything else to reveal. The one figure available to them and their last chance at a few headlines? The previously-canceled Damian Wayne.
Matty has the bravado to call the 2014 subscription lineup the "most exciting group of figures we’ve ever offered," which is simply and completely false. Doomsday is exciting, but beyond that, they're running out of compelling characters and it shows in the subscription numbers. I think it might finally be time for Mattel's storied run of DC Comics figures to come to a close.
I don't expect Damian Wayne to sway many folks who have been riding the fence thus far. It's welcome to see figures given a second chance and I can understand Mattel's desperate final push, but this is far from enough.